The Third Dimension

Product Types

The Development Matrix is presented in a two dimensional space. However, there is a third dimension that is critically important. That is, the type of product being developed, as illustrated in Exhibit A.1. Just as no one can do everything in the two-dimensional matrix, no one can be an expert in all types of real estate products. Each product types requires special construction, marketing strategies, and political knowledge and skills.

Third Dimension 1

The third dimension can be visualized as a cube (Exhibit A.2) in which the Stages, Tasks, and Property Types are all related.

Third Dimension 2

For the purpose of this handbook, some examples of real estate product types are as follows:







Mixed use